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The customer service gap

Which of the following marketing mix elements makes consumers aware of products and events?

All of the following are examples of human risk except

The three-year-old can attend to routines such as washing and drying his or her hands.

A set of procedures and methods used to systematically collect, analyze, distribute, and sort information needed by businesses to make decisions is called:

The first step in marketing research involves

A customer’s lifetime value is

Sam loves the Dallas Cowboys.  He never misses one of their games when they are being broadcasted on TV and afterwards, watches the highlights on social media.  When they are playing, he likes to put his Cowboys baseball cap on and eat his popcorn from a Cowboy’s branded dish. Living a long distance from their stadium he has never been to a live game or even visited Dallas.  Sam could be described as a(n):

The bottom line for maintaining successful marketing relationships is

The primary focus of marketing is