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The lesson that SRC (Self-Reference Criterion) teaches can be summarized as which of the following? 

How do firms create competitive advantage in an industry?

Burberry’s global marketing strategy of offering “affordable luxury” to customers in the United States, with a value proposition of being more expensive than Coach and less expensive than Prada, represents a focus on which element of the marketing mix strategy?

When companies litigate issues in foreign courts, which issue tends to complicate the rulings of that court? 

McDonald’s Switzerland operates themed dining cars on the Swiss national rail system. This is globalization of which marketing mix element?

What is the goal of a firm that pursues a global market development strategy?

How can an organization benefit from a philosophy of thinking locally while acting globally?

In which way does Starbucks exemplify the implementation of growth strategies in its global markets when the company offers drinks to non-coffee drinkers and introduces new flavors?

When companies pursue global localization, how do they structure their marketing strategy?

One of the basic elements of diffusion theory is the concept of an “adoption process.” What is the first step in this adoption process?