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What is the starting point for the eye when looking at a print advertisement?

Which of the following terms describes a sales promotion activity that requires participants to return to play several times?

Which one of the following people must translate and match the target audience with media audience characteristics?

What do advertisers call a television commercial that includes a script, video directions, and a visual plan made up of eight to ten frames?

For numbers 67–71, look at the ads provided and read each headline. Then choose the type of headline presented in the ad.

True or false: In the ROI acronym, Originality refers to that quality of an advertising message that makes it important to the audience.

Which of the following terms refers to awareness or recall of the advertising message sometime after the advertising period has ended?

Look at the ad provided and read the headline. Then choose the type of headline presented in the ad. Headline: “The cleanest clean comes from which cleanser? A. liquid; B. mask; C. toner; D. scrub; E. all of the above”

What is it called when a soap manufacturer offers four bars wrapped together at a reduced price?

Which of the following is NOT considered to be a written element in print advertising?