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If a consumer is shopping for a smart phone, all of the smart phone options available in the market – whether a consumer knows about them or not – is called the ________ set.

JBJ Sports is a leading sporting goods manufacturer from Atlanta. It has recently initiated a program in association with the Food4Kids Foundation, which raises funds to promote nutritional awareness of young children. The company plans to donate $1 for every item it sells in the North American market. Also, JBJ has roped in professional sports teams associated with it to wear the Food4Kids logo on their team gear. Which of the following best describes the motivation for JBJ’s involvement in the program?

Which of the following personal communication channels consist of company salespeople contacting buyers in the target market?

GE Capital, GE’s lending arm, uses ________ with financial institutions in South Korea, Spain, Turkey, and elsewhere to reach more geographic and technological markets and to diversify investments and risk.

________ are unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches.

A(n) ________ VMS consists of independent firms at different levels of production and distribution, integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone.

Which of the following is an example of a brick-and-click company?

Brand ________ is the job of estimating the total financial worth of the brand.

Sales promotion expenditures increased as a percentage of budget expenditure for a number of years. Growth has, however, recently slowed. Which of the following is a factor that has contributed to the growth of sales promotion expenditures?

Which of the following is an example of image differentiation?