Correlational data shows that beach-side towns tend to exper…

Correlational data shows that beach-side towns tend to experience more shark bites in the ocean on days that have high ice cream sales. While shark bites and ice cream sales appear to be correlated, it is actually hot weather that explains the relationship between these two variables. In this case, hot weather is a  

A startup company has introduced a new renewable energy tech…

A startup company has introduced a new renewable energy technology that can generate electricity at a fraction of the current cost. This breakthrough has garnered extensive media coverage and is poised to transform the energy market, offering a substantial new source of wealth. Question: Which type of innovation does this startup’s new renewable energy technology represent, known for its ability to create markets from seemingly nowhere and generate massive wealth?

Adventure Gear Co. is preparing a campaign for their latest…

Adventure Gear Co. is preparing a campaign for their latest outdoor equipment. Adventure Gear is focused on reaching their customers where they already are during their customer journey and the marketing communication team at Adventure Gear is looking into placing ads in Instagram/Facebook feeds, Spotify, YouTube, and sponsoring an outdoor event in Austin and other major cities. In terms of our Marketing Communication Model, this set of decision refers to which of the six steps in the model?