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When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Tommy Hilfiger conveyed the brand’s category membership by ________.

A ________ is a sales force promotion tool that aims at inducing the sales force or dealers to increase their sales results over a stated period, with prizes (money, trips, gifts, or points) going to those who succeed.

Which of the following terms refers to the degree to which the innovation can be tried on a limited basis?

When Shen asks his client, “How much would you save if our company could help you reduce errors by 80 percent?” he is asking a ________ question.

Many sellers offer either general or specific guarantees. Guarantees reduce the buyer’s ________ risk.

According to consumer-packaged goods companies, which of the following effects is attributed to the heavy use of sales promotion?

In IBM’s BANT acronym, N stands for ________.

M-commerce refers to ________.

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?

Marriott Corporation now contains hotels and motels from the “budget” end of the consumer spectrum to the “premium” end with their JD Marriott flagship locations. This is an example of a firm that successfully performed a(n) ________ to reach more consumers and ventures that are more profitable.