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A winning formula for many ________ brands is craftsmanship, heritage, authenticity, and history, often critical to justifying a sometimes extravagant price.

Agricultural assemblers, petroleum bulk plants and terminals, and auction companies are examples of ________.

Kate is coaching members of her field sales team to help them understand how they spend their time and how they might increase their productivity. She is using ________ to provide them with feedback.

In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period?

The common denominators of luxury brands are quality and ________.

A producer must modify its channel design and arrangements if ________.

A ________ advantage is one that a company can use as a springboard to new advantages.

The least costly way of consumer-goods market testing is ________.

A manufacturer has invested $750,000 in a new product and wants to set a price to earn a 15 percent ROI. The cost per unit is $18 and the company expects to sell 50,000 units in the first year. Calculate the company’s target-return price for this product.

Brand ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company’s own employees understand what the brand represents.