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[urban] UrbanGear, an outdoor apparel retailer, runs a popular blog on its website where customers can read gear reviews, hiking tips, and trip recommendations from other outdoor enthusiasts. Users can post messages about their most and least favorite gear, exchange gear usage tips, and even arrange rideshares to different trails. By providing this blog, UrbanGear is using the internet to add value for consumers by _________.

[Sam] Sarah receives an email that appears to be from her bank, asking her to verify her account information and telling her that her account will be suspended if she doesn’t. Unfortunately, the link in the email goes to a copycat website that steals her credentials. Sam, on the other hand, is using his phone to purchase concert tickets while sitting in Turlington Plaza. He believes that he is connected to UF’s Eduroam wifi network, but instead allows an unsecured connection to Edurome which happens to be an access point set up by a hacker also sitting in the plaza. All of his data (unencrypted) are sniffed by the hacker. In this scenario, what two types of security exploits are Sarah and Sam, respectively, falling for?

[Zara] Zara knows that the UF Bookstore overprices the UF Merch everyone buys there. She wants to figure out what the manufacturers price is initially. Her Tim Tebow jersey cost her $225. After some research she found out the bookstore marks up the price by 98% and their distributer marks it up by 30%. What is the manufacturer’s original price for the jersey that they sell to the distributor?

Turbulence that is encountered above 15,000 feet AGL not associated with cumuliform cloudiness, including thunderstorms, should be reported as

[American]  Channel conflict occurred when American Airlines decided to terminate its relationship with Orbitz and Expedia, two online ticketing and travel sites, and sell directly through AA Direct Connect. This is an example of

[Aloe] Aloe yoga currently has a market share of 25% and would like to increase it to 50% by the end of next year. According to the principles of competitive parity budgeting, what share of voice does Aloe yoga need next year in order to achieve this?

Which is true regarding the forces acting on an aircraft in a steady-state descent? The sum of all

[Amazon]  In a controversial move, Amazon.com was caught manipulating its prices. Avid DVD buyers, buying in quantity for resale, found that the online retailer was offering different customers different prices for the same DVD, and complained loudly. Company officials admitted that the company was trying to see how much it could charge for an item before buyers balked. Amazon was caught attempting

[difference] The difference between unit selling price and unit variable cost expressed on a unit basis is referred to as

[Susan] Susan hired an attorney to represent her in a court case involving an auto accident. The attorney charged her a $2,000 retainer fee for the services. Terry needed a haircut; the local stylist charged him $12 for his services. Aaron mowed his neighbor’s lawn; in exchange, the neighbor repaired his gutters. The attorney fees, the $12 charged by the hair stylist, and the exchange of lawn mowing for gutter repair are all examples of