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E-marketing is an integral component of e-business.

The executive summary of a social media marketing plan is said to be effective when it gives compelling reasons as to why the plan should be adopted.

The goals of a social media marketing plan have to be flexible for marketers to be able to adapt to the changing conditions in the marketing environment.

Majority of e-marketing activities are business-to-consumer transactions.

While cultural and family influences significantly affect consumer behavior, the influence of reference groups on consumer behavior tends to be minimal, especially for children.

Television commercials are much more effective in specifically targeting interested consumers than social media efforts.

Census data is an example of primary data.

Competitive pricing is one of the main reasons for consumers preferring to shop online than from a brick-and-mortar store.

Sports celebrities and actors use social media marketing to create a positive public image.

Marketing efforts aimed at creating brand awareness will have a broader target audience compared to those aimed at strengthening relationships with existing customers.