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This is a two-part multiple choice question: In 2015, the fa…

This is a two-part multiple choice question: In 2015, the fast casual chain Chipotle had over 500 customers in 43 different stores become ill from food that was contaminated with salmonella and E. Coli. In the weeks following this event, Chipotle had its biggest decrease in customer traffic, and in turn revenue, in company history. This spawning from significant negative publicity from news outlets and social media. As a result, Chipotle settled a lawsuit with the victims of the food-borne illness, where the company paid a total of $25 million in the class-action settlement. Secondly, Chipotle invested another $10 million in increased food safety programs for the entire company, to help minimize the frequency of food-borne illness from occurring again. Finally, Chipotle invested $50 million into a major promotional campaign, including increased ad space and customer coupons for free burritos from any Chipotle restaurant.    Question #1:  In terms of the Cost of Risk to an organization: what does the $10 million food safety program represent for Chipotle?  = [choice1]   Question #2:  In terms of the Cost of Risk to an organization: what does the $50M promotional campaign represent for Chipotle?  = [choice2]