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6. Media selection is influenced by product considerations. This is the best medium to use when your product requires demonstration in the advertisement ___________.

47. Gross rating points (GRPs) are calculated by _____.

21. When a national television advertiser places ads in select geographic markets, this is termed _____.

34. NCIS, CBS Evening News, Grey’s Anatomy, Suits, and Sunday Night Football are ________ for carrying television advertisements.

26. Compared with other media, _____ is much less wasteful and will usually produce the highest percentage of responses.

29. The act of discovering hidden facts and relationships contained in databases is called _______.

4. The number of times a receiver is exposed to a message in a given time period is referred to as ___________.

30. Consumers in the ______ age group are more positively disposed towards cinema advertising.

A survey was done to observe how students use transportation (if at all) to travel to and from campus. Since some people do not own cars, for the “How many days do you use your personal vehicle?” question, some students left that question blank. Now that you have access to that dataset of survey results, you encounter a lot of null values that make the dataset hard to work with. Which of these queries fills in those NULL values with non-null data?

We have done a giveaway to promote our new rewards program. The giveaway was designed to give the postal code with the most activity Elite status while all other postal codes would begin as Standard. Postal code 33111 won our giveaway and we would like to now add the customer status attribute to the customers table. Which of the following queries will accomplish this goal? Note, we are assuming postal code is a character attribute.