Blog

The common denominators of luxury brands are quality and ________.

The ________ of a product mix refers to how many variants are offered of each product in the line.

The ________ creativity technique begins with a thought that is written down, then proceeds to develop other thoughts that are linked to the first thought, and finally a new idea materializes by associating all of the thoughts.

Nivea became the leader in the skin cream class on the “gentle,” “protective,” and “caring” platform. The company further moved into classes such as deodorants, shampoos, and cosmetics. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.

In offering a product line, companies normally develop a ________ and modules that can be added to meet different customer requirements.

When ConAgra foods decided to cut $250 million in costs to return to a $1 price point (after sales dropped as a result of raising prices $0.25 to cover higher commodity costs), it was using ________.

In supermarkets and other retail outlets, RFID is used to ________.

A producer must modify its channel design and arrangements if ________.

When hotels drop their rates on the weekends, this form of price discrimination is known as ________ pricing.

Aromas Inc. introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the BrandDynamics Pyramid?