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The interactions at the first level of relationship marketing are most likely to lead to a long-term relationship.

Phishing is the voice equivalent of vishing.

The buyer and seller exchanges in transaction-based marketing are characterized by limited communications and little or no ongoing relationships.

Extensive planning time is required for the purchase of supplies.

Researchers rarely use an entire population for a study, unless the total population is small, because of the high costs associated with it.

Baby boomers are people born between 1946 and 1964.

Milk is an example of a convenience product.

In relationship marketing, the focus is on enticing a buyer to make an immediate purchase based on factors such as low price, convenience, or packaging.

Companies that excel at satisfying customers provide their employees with the necessary tools to address customer requests and problems in a timely manner.

Observation alone cannot supply all the necessary information as it is difficult to get exact demographic information from observation.