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The results of an experiment showed that participants were more persuaded by a physically attractive spokesperson compared to one that was physically unattractive. In addition, evidence also suggested that participants did not think carefully about the central tenets of the advertisement. According to the Elaboration Likelihood Model (ELM), these findings would suggest that persuasion occurred via:

In a field experiment conducted on a crowded beach, Moriarty (1975) either asked strangers to watch his radio or said nothing before he left his belongings. Later, when a thief attempted to steal the radio, Moriarty found that:

Adina owns Yogi’s Yogurt in Fort Smith, Arkansas. Adina sells the yogurt shop to Dagmar. The contract for the sale of the business includes a clause that prohibits Adina from owning or working in any restaurant in Arkansas for two years from the date of the sale. One year after the sale is completed, Adina opens a steakhouse in West Memphis, Arkansas, which is 300 miles from Fort Smith. If Dagmar sues Adina for breaching the terms of the contract:

Professor Clark has a very positive attitude toward Diet Mountain Dew. Moreover, he likes to focus on how Diet Mountain Dew makes him feel good and be more productive at work. Which of the following attitude functions would best represent Professor Clark’s attitude toward this product?

____________ involves assigning both human form and human traits to non-humans.

When trying to market a product as a “good compromise,” marketers may often present and compare it to…

Joe is trying to decide where to eat dinner tonight. He considers the local restaurant around the corner from his apartment. However, the last time he ate there, the service was poor and the food was cold when it arrived. He figures the chances of bad service are very high, so he decides to eat somewhere else. Joe’s decision-making would best reflect which of the following?

SECCÍON IV: CULTURA Cultura: A. Elección múltiple: Joyas del Caribe: Cuba, Puerto Rico y la República Dominicana. In the Panoramas, Club cultura, and Perfiles sections of Chapter 7, you learned a little bit about the diverse cultures of Cuba, Puerto Rico and the Dominican Republic. Can you recall some of the main points? First, read each statement below. Then, match the concept with the appropriate word or phrase from the dropdown box.  SECCÍON IV: CULTURA Cultura: A. Elección múltiple: Joyas del Caribe: Cuba, Puerto Rico y la República Dominicana. In the Panoramas, Club cultura, and Perfiles sections of Chapter 7, you learned a little bit about the diverse cultures of Cuba, Puerto Rico and the Dominican Republic. Can you recall some of the main points? First, read each statement below. Then, match the concept with the appropriate word or phrase from the dropdown box. Select your answer from the choices given. If the answer is not provided, choose ninguna de las respuestas. (1 pt. each; 6 pts. total)

Ruby, a seventeen-year-old, purchases a car from Smitz Used Auto Sales and agrees to pay for it over a period of twenty-four months. Ruby makes the payments for four months but then decides the car payment is too much for her limited budget. Ruby tells Smitz that she wants to stop making payments and that she wants out of the contract completely. The contract between Ruby and Smitz can be canceled by:

Harold offers to sell Emma his farmland in Bryson County. After discussing the sale at length in front of their friends Nicole and Jackson, Harold and Emma orally agree on a price of $120,000 for the land. The next day, Emma goes to the bank and withdraws $120,000 to pay Harold for the land. When Emma presents the $120,000 to Harold, Harold tells Emma he was just joking and does not wish to sell the land. Emma tries to enforce the deal, and Harold continues to refuse by saying that the deal was not in writing, and, therefore, it is unenforceable. The contract between Harold and Emma for the sale of the land: