Blog

Operational planning that involves the creation and implementation of tactical plans for the departments within an organization is primarily the responsibility of top-level management.

With increased availability of information, rivalry heats up among competitors who try to differentiate themselves from the crowd.

Marketing strategy is an overall company-wide program for selecting a particular target market and satisfying consumers through a careful blend of the elements of the marketing mix.

Planning often is classified on the basis of its scope or breadth.

While many firms claim to have adopted the marketing concept, there is little evidence that a strong market orientation contributes to market success and overall performance.

Relationship-building goals and strategies are seldom included in the plans of business firms.

Tactical plans typically determine an organization’s primary strategic objectives and exclude short-term actions from their purview.

Viral marketing involves efforts that allow satisfied customers to spread the word about products to other customers.

An IMC strategy helps marketers create a unified personality for the product by choosing the right elements from the promotional mix to send the message.

The planning process begins at the corporate level with the first step being the development of strategic objectives.