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Microblogging allows people to communicate extensively through lengthy blog postings.

In interactive marketing, the customer controls the amount and type of information received from a marketer.

The overview of a social media marketing plan describes the overall market conditions and the firm’s current position in social media.

Social class is determined by the sole criterion of income.

African Americans are part of every economic group in the United States.

Sears offers discount coupons and lowers prices on 1,000 items in the store in order to generate sales. This is most likely to occur during an economic recession.

The Hispanic American population is not a single homogeneous group, but a composite of a number of culturally distinct groups.

Individuals who aspire to become members of a certain group most often adopt its standards of behavior and values.

Every social network has its own search engine, which allows users to search for topics that interest them.

The content programmer of a social news site decides which news postings get the most prominent display on the site.