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The public tends to trust advertising messages more readily than public relations messages.

Giant electronic signs that incorporate movement, color, and flashy graphics to grab attention in high-traffic areas are known as

A paper company makes a pledge to plant a tree for every tree they cut down and to focus its efforts on creating and marketing paper made from recycled materials or bamboo. The company is engaging in

The Adidas logo seen on the clothing of Olympic athletes is an example of sponsorship.

Drake is attempting to use social media to generate positive engagement and trust with consumers. What best practice should he use?

What is the most widely used PR tool?

The Internet Advertising Bureau (IAB) defines a(n) ________ as “an opportunity to deliver an advertising element to a website visitor.”

Following the data breach, Nelson Financial Services wanted to create goodwill between itself and its customers. What should the company use to achieve this?

A plastics company received heavy criticism after it was discovered that the financial data it released to stockholders was intentionally inaccurate. The company fired several employees, including top executives, and implemented a new system to increase accountability. In addition, the company communicated its corrective measures to the media and to its stockholders. This is an example of

Marvin needs a new hot water heater, so he goes online and types “tankless water heater” into the search bar. An advertisement for EnergySmart Water Heaters pops onto his screen. What did EnergySmart Water Heaters purchase to ensure its ad would appear?