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Alice buys a car and thinks she got a good price. After the price is agreed upon, the salesperson starts to add small accessories (such as upholstery cleaner)—which ends up increasing the final price that Alice has to pay. The salesperson is using a technique called:

After spending time in a very expensive store, John then viewed an ordinary retail store as being very inexpensive—more than if he did not go into the expensive store at all. This would be an example of:

In a self-regulation experiment, Baumeister and colleagues (1998) had participants eat either cookies or radishes in a room that smelled like fresh-baked cookies. Later, the participants were asked to work on a difficult task (i.e., unsolvable anagrams). The participants who ate ____________ gave up on the task sooner presumably because they had ____________.

Steve is in the market for a new oven for his home. He compares several models at the store and concludes that the Bosch oven must be the best—because other Bosch products (e.g., microwaves, dishwashers) are rated very highly. Steve’s belief about the Bosch oven is likely due to which phenomenon?

Sales of a $275 Williams-Sonoma bread-making machine increased when the company introduced a larger, more expensive model. This would be an example of which phenomenon?

72. Which of the following is a common source of external uncertainty for consumers?  

Place the most common pathophysiologic stages of pneumonia in order. Match the first stage with one and the last stage with four

What anatomical figures are circled in red? 

The results of an experiment showed that participants were more persuaded by a physically attractive spokesperson compared to one that was physically unattractive. In addition, evidence also suggested that participants did not think carefully about the central tenets of the advertisement. According to the Elaboration Likelihood Model (ELM), these findings would suggest that persuasion occurred via:

In a field experiment conducted on a crowded beach, Moriarty (1975) either asked strangers to watch his radio or said nothing before he left his belongings. Later, when a thief attempted to steal the radio, Moriarty found that: