When investigating an active E. coli outbreak in the United…

When investigating an active E. coli outbreak in the United States, the Centers for Disease Control released a report that linked 53 illnesses in nine states, with 47 people who said they had eaten at a Chipotle restaurant. Twenty people were hospitalized. Chipotle was then criticized by some for paying more attention to GMO (genetically modified organism) issues than the more immediate issue of restaurant food-safety procedures. A big part of the “management” in “issues management” is deciding which issues require resources and when. This approach is known as ___________.  

Matthew has been hired to help a company with their image. R…

Matthew has been hired to help a company with their image. Right away after starting he realizes that one of their problems is they never include captions on their photos in social media. So, he plans to talk with them about this easy fix. What should he tell them the goal of photo captions should be?