Moran and Elina want to open a tea shop that specializes in…

Moran and Elina want to open a tea shop that specializes in gourmet desserts and finger foods. They know they can procure the capital for the project and believe they have can have the shop open within the next six months. In one of the planning meetings, Elina presented a list of reasons that small businesses fail. Although many of the ideas on this list were applicable to many types of business, one challenge pertained specifically to the restaurant business. The challenge she referred to was