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According to Maslow’s hierarchy of needs, some people fixate on a need and fail to move beyond it.

Marketers direct some parts of their social media marketing efforts toward trust building in order to facilitate the two-way conversation between the company and the consumer.

​Companies that display TRUSTe logo on their websites need not disclose to consumers how they collect personal data and what they do with that information.

Not-for-profit organizations use social media to connect with the general public, the business community, and each other.

Encryption is the process of encoding data for security purposes.

The baby boomer generation is most adept at learning and using rapidly changing communications technology.

Groups do not intentionally create formal roles, nor do they ever have expectations that roles and statuses will develop within their membership.

Amazon.com maintains a record of each customer’s purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

In the early stages of B2B transactions, marketers believed that online trading was limited to only a few types of products.