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Some of the motives for firms to enter into partnership are warding off threats of future competition, raising or creating barriers to entry, and learning new skills.

Households with two wage earners are more likely than others to make joint purchasing decisions.

Frequency marketing programs are promotional efforts sponsored by organizations that solicit involvement by individuals who share common interests and activities.

Companies focus on building loyal relationships with existing customers as retaining customers costs must less than acquiring new ones.

The interactions at the first level of relationship marketing are most likely to lead to a long-term relationship.

Phishing is the voice equivalent of vishing.

The buyer and seller exchanges in transaction-based marketing are characterized by limited communications and little or no ongoing relationships.

Extensive planning time is required for the purchase of supplies.

Researchers rarely use an entire population for a study, unless the total population is small, because of the high costs associated with it.

Baby boomers are people born between 1946 and 1964.