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Soft selling occurs when a buyer is skeptical of the usefulness of a product and the seller offers to set a price that depends on realized value. For example, suppose you’re trying to sell a company a new accounting system that will reduce costs by 10%. Instead of naming a price, you offer to give them the product in exchange for 50% of their cost savings. Describe the information asymmetry, the adverse selection problem, and why soft selling is a successful signal.

To increase a company’s performance, a manager suggests that the company needs to increase the value of its product to customers. Describe why this advice might be incorrect (Hint: Think about what else might or might not change that affects profit.)

Vudu is a movie video-on-demand service that, until recently, was owned by Walmart. While most streaming services charge a monthly fee for unlimited use, Vudu charges for each movie watched. Would offering unlimited streaming for a monthly fee likely yield more or less profit for Vudu than charging for movies individually?

In the final round of a TV game show, contestants have a chance to increase their current winnings of $1 million dollars to $2 million dollars. If they are wrong, their prize is decreased to $500,000. The contestant thinks his guess will be right 50% of the time. Should he play? What is the lowest probability of a correct guess that would make playing profitable?

Why might Mattel set a much lower margin on its Barbie dolls than on the accessories for the dolls?

At what minimum age is the use of statin therapy generally recommended for children with familial hypercholesterolemia or high level cardiovascular risk factors?

Rotary brushes should be placed bristle side up in the UV cabinet.

The funeral rite satisfies all the following needs of the survivors EXCEPT?

By the end of this course, you will be a certified counselor. 

The “death surround” is: