Blog

How has M-Pesa been received in countries outside Kenya, like India and Egypt?

What did Kraft do to better target the second and third tier Chinese cities with Oreo?

When Ben and Jerry’s Ice Cream entered England they realized that they would need to change its packaging and communications. In the U.S. their fun-loving advertising could resonate as a premium ice cream, but in England that style of messaging would communicate a lower quality product. So, the company exported the same ice cream but in a redesigned package with redesign communications, and it has been a hit. What adaptation approach did Ben and Jerry’s use?

One problem that can happen when companies use polycentric pricing is that the price in one country is significantly lower than another country, which creates an arbitrage opportunity where people can sell that lower price merchandise across borders to make a profit. What is this called?

Joy runs a private equity company that has companies in many industries, and she is trying to decide which company needs to standardize vs. adapt its marketing mix in global markets. Based on the reading, which company should use a more standardized marketing mix?

According to the BTL video, what is Starbucks doing now to win in Australia?

the addition of positive pressure to the body has no effect on the venous return to the heart

The EF in the above question is normal?

elevated PVR is generally a key factor is causing high blood pressure

Your patient has a BP of 94/52 mm Hg.  the MAP is 65 mmHg