[Marcus] Marcus is a video and special-effects editor who is…

[Marcus] Marcus is a video and special-effects editor who is currently working on a project for a large client that he is trying to impress. He is looking to purchase new software that will allow him to show off his more advanced skills. He begins researching various applications to compare the functionality of each. Each program will allow him to cut, color, and export clips, however, not all in the same way. He’d like to find a program with an efficient, intuitive workflow. Eventually, Marcus comes across a platform called Ed-It that advertises a straightforward layout that feels comfortable to use with fast enough export speeds to keep up with his workload. So he purchases an Ed-It license. The interface / workflow of Ed-It represents which level of product features?

[TikTok] Recently TikTok has emerged as an influential platf…

[TikTok] Recently TikTok has emerged as an influential platform where people can share information very quickly. From trends, to dances, to products, the platform is able to spread ideas to millions of people overnight. Because of this, many people tend to share cool new products that they have discovered, and this causes them to rapidly sell out from retailers due to an unexpected increase in demand. Which category of source best describes this word-of-mouth phenomenon?

[guac] In order to increase sales of their chips and guacamo…

[guac] In order to increase sales of their chips and guacamole, the brand Rockin’ Guac wants to find a creative way to get customers to eat the combo more frequently. Rockin’ Guac’s plan is to promote the purchase of chips and guac simultaneously by packaging the dip-size tubs of guacamole into a special cardboard box. Once opened, this box becomes a tray with the guac on one side as a dip, and an empty side right next to it for chips. The company is confident that creating this cardboard bowl for chips will increase sales of both products, as this creates an easy way to set up the snack at parties. Which function of packaging best describes the role of the cardboard tray?

[kittens] Kayla’s Kittens is looking to extend the product l…

[kittens] Kayla’s Kittens is looking to extend the product life cycle of their new catnip-infused scratching posts. They have decided that they should consider targeting consumers who live in Russia, since the company feels that they have achieved maximum penetration in the U.S. (and Russians love cats). This is an example of:

[shampoo] After ordering all of her goods online over the pa…

[shampoo] After ordering all of her goods online over the past year due to the global pandemic, Amanda decides to go shopping in person to pick up a few personal care items. She is shocked to find out her favorite cotton candy scented shampoo has been discontinued. But the brand is now selling the same shampoo with a new bubblegum scent. The company’s new product reflects which level of product innovation?