Blog

_____ is a promotion activity that tries to spark immediate interest in the consumer.

A “generic market” is a market in which sellers offer substitute products which are so similar that customers see them as “all the same.”

The terms “direct marketing” and “direct distribution” mean the same thing.

If a seller wanted to pay the delivery charges and keep title to the products until delivered to a buyer, the seller could use “F.O.B. buyer’s factory” geographic pricing terms.

A research report shows that a magazine’s readers are well respected by their peers and high in opinion leadership. They tend to be younger, more mobile, and more creative than later adopters. But they have fewer contacts outside their own social group or community than innovators. A firm might advertise to the readers of this magazine if it is targeting:

The percentage of new retailing ventures which fail during their first year is:

When a seller uses “zone pricing,” the actual freight charge for delivering each order is included in the price the buyer pays for the product.

A retailer might expect a stocking allowance:

A manufacturers’ agent:

Effective market segmentation is a two-step process that starts with naming broad product-markets and then goes on to segmenting these broad product-markets into more homogeneous submarkets.