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Marketers opt for family brand names to distinguish dissimilar products.

Product strategies are essentially the same for consumer and business markets.

Database marketing involves the use of information technology to analyze data about customers and their transactions.

Many consumers shop for reasons other than just purchasing needed products.

In an attempt to simplify pricing structures, sellers will quote uniform prices that, in effect, spread the total shipping costs across all the customers.

Specialty retailers typically attract customers by offering the products at the lowest possible prices.

A major advantage of advertising is the ease of measuring advertising effectiveness.

The trend of backshoring, firms returning their offshore work to the U.S., is growing.

Firms with similar skills and resources form a partnership to reduce costs.

An advantage of celebrity testimonials is improved product recognition in a promotional environment filled with hundreds of competing 15- and 30-second commercials.