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MUD players used more paralanguage (e.g.,  ;), LOL) over time. Using more paralanguage was linked to making more friends. This is an example of:

In comparison to non-players, action video game players showed enhanced spatial cognition skills. This was measured using a _______________.

From a consumer’s perspective, why do people watch eSports?

Anti-DUI ads were more effective among players with higher pre-game DUI intentions that were also more transported into the game. This effect is congruent with:

_______________ defines players focused on leveling up and acquiring game assets.

According to the results of Dardis et al. (2016), if you are a manager of an advertising firm, what would you use to enhance brand recall?

According to the Kowert, Breuer, and Quandt article, socialization refers to ________

Why preroll and banner ad did not have significant effects within advergames based on Dardis et al. (2016)?

_______ occurs when cognitive resources are more available to process messages that appear earlier in a sequence relative to messages that appear later.

Intentions to make in-app purchases were linked to competition, challenge, social interaction, and nostalgia.