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According to consumer-packaged goods companies, which of the following effects is attributed to the heavy use of sales promotion?

In IBM’s BANT acronym, N stands for ________.

M-commerce refers to ________.

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?

Marriott Corporation now contains hotels and motels from the “budget” end of the consumer spectrum to the “premium” end with their JD Marriott flagship locations. This is an example of a firm that successfully performed a(n) ________ to reach more consumers and ventures that are more profitable.

If a producer wants to achieve rapid market penetration through a low-price policy, while a dealer wants to work with high margins to pursue short-run profitability, the source of the channel conflict is ________.

________ are certificates that entitle the bearer to a stated saving on the purchase of a specific product.

Joseph, a student of Columbia University, finds many of his classmates have purchased an iPad tablet from Apple. The iPad, launched a few months before has been identified as a very useful product and many students in the US have rated it highly. Considering all these, Joseph also decides to purchase an iPad. Which of the following is the adopter group to which Joseph belongs?

Personal influence in marketing communications carries great weight when the ________.

Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing?