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The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual’s role and status within the group.

A research design is a master plan or model for conducting marketing research.

The term e-tailing refers to online retail sales.

Motives are inner states that direct a person toward the goal of satisfying a need.

Kurt Lewin’s theory of human behavior defines behavior as a function of the interactions of personal influences and pressures exerted by external environmental forces.

Marketing research aids decision makers in analyzing data and in suggesting possible actions.

After defining the problem, the next step in the marketing research process is to conduct the exploratory research.

Social media includes different forms of electronic communication.

A women’s fashion brand allowing its customers to mix and match the clothes and accessories on their website before placing an order is an example of a business offering personalized service to their online customers.

Improved product quality and superlative customer service can help a company gain a competitive advantage in the marketplace.