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Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders?

Ultimately, the amount of steel sold to General Motors depends on the consumers’ demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent?

When the total market expands, the market ________ usually gains the most.

Which of the following would be the best illustration of a subculture?

All marketing strategy is built on STP: segmentation, targeting, and ________.

Comparative advertising works best when ________.

Which of the following are tangible goods that normally survive many uses?

A computer falls into the ________ category of service mix.

When Lola asked what the advertising campaign should say, she was concerned with which of the five Ms?

Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to store bottles of AquaPure. This is an example of a ________.