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A retailer’s customer service strategy can support the efforts of the retailer in building demand for a line of merchandise.

A nonpurchase is an example of a receiver’s feedback.

Tiffany, Rolex, Gucci, and Prada represent exclusivity, meaning their prices are mostly inelastic.

Vending machines and convenience food stores are not affected by the wheel of retailing because their strategy for customer satisfaction is based on location and convenience, not pricing.

Macy’s is a retail store that focuses on fashion-oriented merchandise, backed by a complete array of customer services. It can be considered as a self-service store.

Step outs occur when a company refuses to participate in price escalation between competitors.

A full-service retailer usually sells convenience products that people can purchase without any assistance.

The goal of an ad is to improve the likelihood that a customer will buy a particular good or service.

Production of private-label goods helps manufacturers reach additional market segments.

One-price policies are more likely to be applied in marketing programs based on individual bargaining.