Blog

Choose an eCommerce company you are familiar with. Clearly explain all answers, with specific examples. Do not assume the reader is familiar with the site. Apply Mahadevan’s eCommerce Framework to answers.   ________________________ utilizes _________________________________ as a primary Market Structure, because:     ________________________ ‘s primary value stream is _____________________ , because:       __________________________’s primary revenue stream is _____________________, because:     ____________________________’s primary logistic stream is ____________________, because:

Netflix primary market structure is:

According to Gartner’s “Move Digital Commerce Architecture toward a Digital Business Technology Platform”, the following scenario best represents which architecture style: Birdhouse.com sells birdhouses over the web. The functionality and user experience is focused entirely on search, shopping cart, and payment.

ZDNet publishes product reviews of software as a service (SaaS) companies. These reviews contain direct links to the SaaS company sites. When reviewers click these links, and sign up for the SaaS companies, the SaaS companies pay ZDnet. Which revenue stream best describes this aspect of ZDNet’s business

Gartner predicts that most companies will realize strong efficiencies and savings by replacing humans with AI. 

An example of visual search is where consumers can access product and price information by taking a photo on their phones. If a firm wanted to take advantage of this capability, what would be the best choice of mobile architecture.

Personalization systems, such as Amazon’s recommender system, are best classified as which class of Gartner’s AI/Machine learning use cases?

According to Gerdeman’s HBS Working Knowledge paper “Should Retailers Match Their Own Prices Online and in Stores?” retailers should almost always match their online and physical store pricing.

A small business uses social media primarily to handle customer feedback, the firm does not advertise the social media site, but does provide links from its website in lieu of a feedback forum. This is an example of a firm using social media as a:

Birdhouse.com buys and sells birdhouses over the web. They have a traditional digital storefront on a e-commerce hosting platform. The focus is on product search, processing transactions, and fulfilling orders.    This is example best describes what type of architecture from Gartner’s “Move Digital Commerce Architecture toward a Digital Business Technology Platform”?