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Sports celebrities and actors use social media marketing to create a positive public image.

Marketing efforts aimed at creating brand awareness will have a broader target audience compared to those aimed at strengthening relationships with existing customers.

The majority of online consumers use social media to make purchase decisions.

Primary metropolitan statistical areas (PMSAs) are identified within areas of 1-million-plus populations.

The governmental regulations that affect marketing practices are mainly for advertising and distribution, and do not place any restrictions and prohibitions on the design and packaging of products.

Marketers are finding new product opportunities with two-income families demanding goods and services that fill the need for convenience, health, safety, and time constraints.

Products bought by ultimate customers for personal use are known as consumer products.

Microblogging allows people to communicate extensively through lengthy blog postings.

In interactive marketing, the customer controls the amount and type of information received from a marketer.

The overview of a social media marketing plan describes the overall market conditions and the firm’s current position in social media.