You analyze an elbow plot of a k-cluster analysis based on p…

You analyze an elbow plot of a k-cluster analysis based on part-worths from a conjoint. You come to the conclusion that there are 3 distinct clusters. You can only target one cluster. True/False: In that case, you should target the cluster that has the highest WTP (i.e. people in that cluster are willing to pay the most for your product).  

You are a manufacturer of a new appetite reducing drug that…

You are a manufacturer of a new appetite reducing drug that requires prescription. A direct competitor is increasing advertising investment in their drug, with an informative ad on how the drug works to reduce appetite. True/False: you can decrease your own advertising spending to achieve the same sales target.