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In essence, a department store is a series of limited-line and specialty stores under one roof.

Product managers have profit responsibility for their product group and help the retailer’s category buyer maximize sales for the whole category, not just the particular manufacturer’s product.

Advertising attempts to condition consumers to adopt favorable viewpoints toward a promotional message.

Lifestyle centers seek to offer the intimacy and easy access of neighborhood village retailing with a fashionable cachet.

Installations are major capital investments in the B2B markets and they are often designed specifically for the purchasers.

Nordstrom carefully combines defined product lines and services in an attempt to convince consumers to expend considerable effort shopping at their stores. Nordstrom can be regarded as a specialty retailer.

Beauty consultants at cosmetics counters in department stores often give customers makeovers. In addition to the makeup, the consultants discuss skin care products to improve skin texture so the makeup looks better. This type of interaction is called suggestive selling.

Variety stores offer an extensive range and assortment of low-price merchandise.

A retailer’s merchandising strategy guides decisions regarding the items it will offer.

If merchandise selection changes frequently to follow fashion trends, advertising is typically used to promote current styles effectively.