Luciana is trying to decide whether to vote for a political…

Luciana is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Luciana’s opinion that the candidate is not qualified represents the __________ component of her attitude toward him.

A local car insurance company advertises its products with t…

A local car insurance company advertises its products with television commercials. During those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company’s insurance. The advertisement does not, however, mention any of the features, benefits, or costs associated with the product. This company is attempting to earn customers through which path of processing?

Sawyer put a quarter in the gumball machine, only to find th…

Sawyer put a quarter in the gumball machine, only to find that the machine was not working. He continued to turn the dial on the machine in the hope that he would retrieve a gumball. Unfortunately, after several minutes of forcefully turning the dial, he still did not retrieve a gumball. As a result, Sawyer kicked the machine several times. Kicking the machine is an example of __________.

Luciana is trying to decide whether to vote for a political…

Luciana is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Luciana’s sending a donation to the campaign represents the __________ component of her attitude toward him.