The purpose of VALS, a ________ segmentation system, is to h…

The purpose of VALS, a ________ segmentation system, is to help marketers identify whom to target, uncover what the target group buys and does, locate where             concentrations of the target group live, identify how best to communicate with them, and gain insight into why the target group behaves the way it does.  

To appeal to a new target market, a garden glove manufacture…

To appeal to a new target market, a garden glove manufacturer changed the package design, reformulated the gloves to make them stretch better, began advertising price discounts in magazines, and started demonstrating the stretch of the glove fabric at garden centers. In this scenario, the garden glove manufacturer changed the ________ in order to boost sales.