Blog

Kaya, a chain of skin clinics, requests each new visitor to fill in their own details on a printed form. This is a step in ________.

In an attempt to improve the product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________.

Consumers are less price sensitive when ________.

A2Z Inc. is a producer of a huge variety of consumer goods, from soaps to shower gels, and shampoos to detergents. It is a market leader in the United States and is planning to tap the immense potential in the emerging markets. Market research, however, indicates that the Brazilian culture and society are substantially different from their American counterparts. If the company wants to target the masses, which of the following options is most likely to succeed?

The offer strategy has five elements: the product, the offer, the medium, the distribution method, and the ________.

According to the BrandAsset ® Valuator model, which of the components of brand equity measures the breadth of a brand’s appeal?

Exclusive dealing arrangements are mainly used by companies looking for an edge in markets increasingly driven by ________.

Cocktail lounges in restaurants are examples of ________.

According to BrandAsset ® Valuator model, leadership brands show ________.

If demand changes considerably, with a small change in price, the demand is said to be ________.