[Dusk] A newly established entrepreneur, Elawn Dusk, runs a…

[Dusk] A newly established entrepreneur, Elawn Dusk, runs a company called, Yesla. Elawn wants to launch his newest invention, the Mega CyberTruckane, a fully automated driving experience that doubles as a plane. Finally, flying cars! His CMO advises him to take part in an upcoming trade show to showcase Yesla’s newest product to car (and aircraft) dealers. Which type of sales promotion would Yesla be engaging in if Dusk agrees to present at the trade show?