Wine Tasters Inc. is a magazine that targets people who appr…

Wine Tasters Inc. is a magazine that targets people who appreciate wine and good food. Its major customer base includes people who enjoy wine-tasting events and visit different restaurants. Given this information, Wine Tasters most likely relies on which of the following variables to identify its target market?

No Frills Airlines plans to introduce special meals on their…

No Frills Airlines plans to introduce special meals on their flights during holiday seasons. It begins to gather all the relevant information for implementing the plan. It uses information available in its database to determine the number of flights flown and the number of passengers who flew with them during the previous year’s holiday seasons. In this case, which of the following types of data is collected by No Frills Airlines?