The researchers at Beans Inc., a coffee manufacturing compan…

The researchers at Beans Inc., a coffee manufacturing company, developed a new variety of high-quality ground coffee. The new variety was priced at a comparatively lower price than those available in the market. Therefore, the advertisements for the product stated, “The highest quality coffee does not have to be expensive.” This is an example of communicating a product’s _____.​

King’s Crown, a beverage company, launches a new energy drin…

King’s Crown, a beverage company, launches a new energy drink. It sponsors a marathon in the city as part of its promotional strategy. Moreover, it issues a press release about the sponsorship and persuades media reporters of different newspapers to print it. King’s Crown is generating _____.​