Blog

Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as _____.

__________ is the segmentation criteria which states that groups must be different from other groups.

According to the lecture, which cellular company fired more than 1,000 customers for being problematic?

​Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where inexpensive labor is available. In this scenario, Melrow Inc. is engaged in _____.

Marketing functions fall within three distinct categories: exchange function, physical function, and the, facilitating function. The physical function is characterized by:

The Sherman Antitrust Act (1890) and the Robinson-Patman Act (1936) have an influence in what area of marketing?

___________ is the notion that people tend to remember information that supports their attitudes and beliefs.

You have a stock container of 10X buffer, but your experiment requires 1X buffer. If you want to make 2 L, how much of the 10X buffer do you need? Please give your answer in mL.

The phenomenon where a highly effective service recovery results in higher levels of customer satisfaction than in cases where a service failure did not exist is known as: 

Several years ago, Black & Decker purchased General Electric’s small appliances product line. Black & Decker purchased the line because it needed the cash infusion from a product line that had a dominant market share, even if the small appliance industry is a slow-growth one. Based on the BCG Matrix, the small appliances product line would be classified as a __________ for Black & Decker.