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Imagine seeing a billboard that advertises an upcoming football game. Shortly thereafter, you see a group of young boys tackling each other and assume that they are playing football. What concept does this example best represent?

Research supporting Feelings-as-Information Theory suggests that the mood of consumers tends to have greater effects on evaluations of ____________ products compared to ____________ products.

____________ attributes are key product attributes that are most likely to affect a buyer’s final choice. These attributes are usually described according to their importance and ____________.

The mere exposure effect occurs when:

A person is most likely to feel “post-decisional regret (dissonance)” under which of the following circumstances?

Consumers are more likely to buy ground beef that is described as 75% lean as opposed to 25% fat. This is an example of which phenomenon?

Alice buys a car and thinks she got a good price. After the price is agreed upon, the salesperson starts to add small accessories (such as upholstery cleaner)—which ends up increasing the final price that Alice has to pay. The salesperson is using a technique called:

After spending time in a very expensive store, John then viewed an ordinary retail store as being very inexpensive—more than if he did not go into the expensive store at all. This would be an example of:

In a self-regulation experiment, Baumeister and colleagues (1998) had participants eat either cookies or radishes in a room that smelled like fresh-baked cookies. Later, the participants were asked to work on a difficult task (i.e., unsolvable anagrams). The participants who ate ____________ gave up on the task sooner presumably because they had ____________.

Steve is in the market for a new oven for his home. He compares several models at the store and concludes that the Bosch oven must be the best—because other Bosch products (e.g., microwaves, dishwashers) are rated very highly. Steve’s belief about the Bosch oven is likely due to which phenomenon?