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While good marketing is up to every employee in an organization, the responsibility for the company’s marketing efforts falls on the shoulders of the firm’s: 

Aztic Inc., a manufacturer of sports goods, plans to expand its operations to a new country. As part of this expansion, it determines whether the population of the country is primarily rural or urban. In this case, Aztic Inc. is assessing the _____ of the country.

A reorder of an existing product or service from a list of acceptable suppliers is referred to as a ______________.

A _______ group is one that a person wishes to join and thus influences that person to conform to the groups expected norms.

Volkswagen developed an 18-month-long project to gain a better understanding of the American culture so it could develop cars more appealing to this market. The research project was called Moonraker. Moonraker was intended to play a(n) _____ role in Volkswagen’s marketing research.

Organizations that develop similar offerings, when grouped together, create a(n) ___________.

The focus of a mission statement of an organization should be on:

According to Peter Drucker, what are the two basic functions of a business enterprise?

A person who gathers information about a new computer purchase by visiting a showroom and testing out laptops is using this preference:

Attempting to use too many variables to segment markets can result in having an unmanageable number of segments. This is also referred to as the ___________________.