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If you visit Amazon.com and read reviews for a new book and then see an ad for that book later on Facebook, which of the following is true?

What was the bounce rate of this email campaign?  Please, round to 1 decimal place. Number of … Emails Sent 10,000 Emails Delivered 6,000 Emails Opened 2,000 Emails Clicked 40 Email Conversions to Purchase 10

Which of the following is (are) key takeaway(s) from guest speaker Sarah’s guest lecture on social media at Crocs?

Which of the following is true of real time bidding (RTB)?

If you bid $1.50 on a keyword in a Google Ads campaign, and your ad shows in response to a search query on that keyword, you will definitely pay $1.50 for a click on that ad.

Which of the following attribution models would be most-appropriate for discerning the marketing tactics that are “bottom of funnel”?

A marketing automation ‘drip’ series allows marketers to improve the relevance of email messages by behaviorally-segmenting the company’s email list. 

As a Digital Marketing Manager for Crocs.com, you discover Crocs’ email campaigns have a high bounce rate. For a recent campaign with 10,000 sent emails, only 8,000 emails were delivered.  Which of the following recommendation and rationale is strongest for an upcoming meeting with the Crocs VP of Marketing on this topic?

Which of the following is the best way to A/B test an email campaign subject line?

A “long tail keyword” in Google Ads will usually have a higher average CPC than a related “fat head” keyword.