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Increased capability of smart phones has boosted online retail sales.

QR codes can be scanned only with the help of a dedicated QR code reader.

Acquisitions and mergers help firms with limited resources to gain access to new markets or new expertise.

A clothing manufacturer sells to 300 retail chains and boutiques within the United States. Since West Coast retailers have a more affluent clientele, they can command higher retail prices. This is likely to be considered illegal under the Clayton Act.

The main purpose of a corporate website is to increase purchases by visitors.

During an economic recession, marketers look to emphasize value in their offerings by reducing prices in order to help consumers stretch their budget dollars.

After developing strategies of the campaign, marketers focus on specific tactics such as recruiting influencers, setting up contests, or offering coupons and discounts.

The deregulation movement has ended total monopoly protection for most utilities.

The extent of consumer spending is directly related to the rate of unemployment.

Social media marketing creates a buzz that carries the marketing message from one user to the next until it becomes viral.