Robert has developed a favorable attitude toward a brand of…

Robert has developed a favorable attitude toward a brand of stationery known as Impress because the brand is eco-friendly and promotes sustainability. He has since learned, through his own research, that Impress also engages in fair trade practices. With regards to the Elaboration Likelihood Model, Robert’s attitude formation is based on __________________.

[NOTE: This question is Part 2 of 2:] You have constructed a…

[NOTE: This question is Part 2 of 2:] You have constructed a commercial for your soft drink product that attempts to use classical conditioning in order to create favorable attitudes toward your product. The ad begins with some scenes of a very famous and well-liked basketball player dribbling and dunking the ball. Afterwards, the player quenches his thirst by consuming the soft drink. What is the conditioned stimulus in this ad?