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After successfully exporting its products through export merchants, Boyes Inc. decides to take control of its exports. It sets up its own unit in the home country that takes care of all export-related activities. Boyes Inc. is most likely using ________.

________ refers to the process in which information gets out of memory.

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

In offering a product line, companies normally develop a ________ and modules that can be added to meet different customer requirements.

Costs that do not vary with production levels or sales revenue are known as ________ costs.

Which of the following is an example of a complementary service?

The sale of turkeys in the United States is highest in mid- to late November, as people buy turkeys to serve at Thanksgiving. Grocery stores that specifically advertise turkeys at this time of year are segmenting on the basis of ________.

The traditional “marketing-mix” concept and the notion of the “four Ps” may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects.

The ________ of a product mix refers to how many variants are offered of each product in the line.

Which of the following sales positions is most likely to have fixed compensation?