Blog

The DDX Corp. is a large corporation that offers several pro…

The DDX Corp. is a large corporation that offers several product lines. On the company’s website, the following text is highlighted: “Our business aims to be profitable by providing our clients with high-quality products that are produced in a cost-effective manner. Our goal is to provide value to our customers, serve the community, and preserve the environment.” This text is likely to be DDX Corp.’s _____________.

Susan has opened up a craft store. She offers classes in cak…

Susan has opened up a craft store. She offers classes in cake decorating as well as sewing and needlepoint supplies. However, she has had very low attendance in the classes and a low sales level of craft items, even though she has discounts available in the form of store coupons. In the context of the Boston Consulting Group portfolio matrix, which statement is generally true of Susan’s business?

Environmental scanning is the process of gathering informati…

Environmental scanning is the process of gathering information about events and their relationships within an organization’s internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization and to identify opportunities and threats.

Ben & Jerry’s is focused on the communities in which it serv…

Ben & Jerry’s is focused on the communities in which it serves. In the U.K., the company has a bus that travels through the streets during festivals selling ice cream. The profits gained support charitable causes such as “Childline,” a counseling service for children and young people. This is an example of _____________.