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Personal selling and sales promotion are both forms of marketing communication.

The sales process begins with:

The hallmark feature of an analytic epidemiologic study is? Choose one best answer.  

What is the definition of a Grand Nursing Theory?

A study in which children are randomly assigned to receive either a newly formulated vaccine or the currently available vaccine, and are followed to monitor for side effects and effectiveness of each vaccine, is an example of which type of study? Select all that apply.

When developing and testing a self report scale items should be inspected for which of the following?

Description Evaluation of Screening Tests The purpose of this study is to evaluate the effectiveness of fasting blood glucose (FBS) as a screening test for impaired glucose tolerance. In this study, impaired glucose tolerance is determined by second hour glycemia after oral load (2hBS). Consecutive patients in a primary care clinic who had medical history and physical exam findings that prompted screening for metabolic abnormalities were enrolled in the study, excluding patients with known type 2 diabetes and those taking medications that affect glucose or insulin metabolism. A total of 379 patients were enrolled in the study. Patients were classified on FBS (high or normal) and 2hBS (impaired glucose tolerance, yes or no) using established criteria. Of the 36 patients with impaired glucose tolerance (yes), 14 had high fasting glucose levels. Of the 343 patients who did not have impaired glucose tolerance (no), 59 had high fasting glucose levels.     2hBS:Impaired Glucose Tolerance YES 2hBS:Impaired Glucose Tolerance NO TOTAL High FBS 14 59 73 Normal FBS 22 284 306 TOTAL 36 343 379   What is the correct interpretation of the specificity of this test?

In meeting with a patient, you disclose that she has an abnormal screening test. The negative predictive value of the test is 12.3%. Now, the patient wants to know what is her probability of not having the disease? What is the correct response to your patient’s question?  

Description Cumulative Incidence and Relative Risk Instructions Data in the table are from a study of  patients with  abdominal aortic aneurysm. All patients were followed for two weeks after surgery and observed for complications. Answer the questions with the following data: 211 patients had emergency surgery, 21 of them developed complications. 211 patients had routinely scheduled surgery, 8 of them developed complications.     Emergency surgery Routinely Scheduled surgery Total Complications Yes 21 8 29 Complications No 190 203 393 Total 211 211 422   Which of the following is the correct interpretation of the relative risk between emergency and routinely scheduled surgery patients for  abdominal aortic aneurysm?

Which of these is a categorical variable?