Blog

Family brands are the most effective aids in implementing market segmentation strategies.

An IMC strategy begins with the organization’s goods and services and then works its way toward consumer wants.

The marketing mix is the blending of the four strategy elements—product, price, distribution, and promotion—to satisfy the target market.

A brand name should give buyers the correct connotation of the product’s image.

The original owner of a brand name can claim exclusive rights to the name even when the brand name becomes a descriptive generic name for a class of products.

Buyers rarely play any role in the creation and distribution of services.

Many grocery chains require customers to have a membership card in order to receive sale prices or other discounts. These grocery chains are practicing database marketing.

A simple random sample is a nonprobability sample selected from among readily available respondents.

In the case of shopping products, a store’s name and reputation have considerable influence on people’s buying behavior.

Affinity marketing consists of frequent-buyer or user marketing programs that reward customers with cash, rebates, merchandise, or other premiums.