SHORT ESSAY QUESTIONS Please answer 2 of the following 3 short answer questions. You will not get extra credit for answering all 3. To start, please select one short essay question and write your response in the text box below. Please indicate which essay (providing the number is fine) you are answering. One question should be answered in question 41 textbox and one question should be answered in question 42 textbox. You work for a local health department as a health educator. You and your team have recently been hired by a local retirement community to increase condom use and reduce sexual health risk behaviors among older adults living in the retirement community. You decide to utilize Social Cognitive Theory (SCT) as the theoretical framework that will guide your intervention since the SCT emphasizes the dynamic interaction among people (personal factors), their behavior, and their environments. Design a public health intervention to increase condom use/reduce sexual health risk behaviors within this retirement community. Utilize at least 4 SCT constructs to guide your intervention. Name and define each construct you will use and describe how each construct would apply within your intervention. You are a health educator hired to work on a public health communication campaign to reduce mental health stigma across the UF campus. You decide to use diffusion of innovations theory for this campaign. Using this theory, how would you create a message that could target students, staff, and faculty at UF? Include a consideration of the 5 adopter categories and 5 key characteristics of innovations within your campaign. What factors may prevent your message from being effective? The UF Health Science Center wants to promote free flu vaccines across UF campus for the Fall semester, and they’ve hired you to design a communications campaign. With your knowledge of communication theories, how would you create a message that could target UF campus? Describe your target outcome for your message (what change in behavior/cognition are you intending?). Describe who will be your receiver. Describe who will be your sender and who will be the source (sender and source should not be the same). Describe your actual message content and how you will encode your message. Describe the medium/channel you will use to transmit your message. Describe the kinds of noise that could impact your message and how your message will be decoded (how could the noise impact the decoding). Finally, what health behavior theory will guide your campaign content and why? Provide justification for each decision so it is clear to us that you understand each concept.
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