In developing a typical Media Message Guide (launch message…

In developing a typical Media Message Guide (launch message components), _____ should reinforce the overriding message (single overriding communications message) and provide additional information or proof points to solidify your credibility and tell the story. 

Looking at the following list of expenses, in Year 3, total…

Looking at the following list of expenses, in Year 3, total expenses for the new product launch are forecasted to be: Salaries (Each year – Years 2 and 3) $150,000/yr Social Media – CPM basis (Year 1) approximately $100,000 Social Media – CPC basis (Each year – Years 2 and 3) estimated at $300,000/yr Office Space (Each year – Years 1, 2, and 3) $25,000/yr