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SHORT ESSAY QUESTIONS Please answer 2 of the following 3 short answer questions. You will not get extra credit for answering all 3. To start, please select one short essay question and write your response in the text box below. Please indicate which essay (providing the number is fine) you are answering. No citations are required in your answers as you are not allowed to access materials.  One question should be answered in question 41 textbox and one question should be answered in question 42 textbox.  Compare and contrast the traditional or “helicopter” model of research to a community-based participatory research (CPBR) approach. What are the benefits and drawbacks of each method? Name at least 2 benefits and 2 drawbacks for each approach.  Given all that you have learned in module 10 on health disparities, underlying causes of health disparities, the risk & protective factors model, high risk populations, and racism as a public health issue, select a health condition for which there are known health disparities. First, identify the health condition you have selected and identify a population at high risk for this health condition. Then, discuss why this condition constitutes a health disparity. Finally, discuss two risk factors that contribute to this health disparity (please note, these can fall at any level of the social ecological model). You have been given transcripts from recent focus groups. Your supervisor wants to know the main aspects discussed. Explain, using qualitative data analysis methods, how you would complete this task, using the terms: codes, categories, and themes, and describe at least two important records to keep throughout the process. 

With an Enterprise Risk Management view of risk = a risk can fall into one of the four quadrants of risk.  Risks that arise from the effect of market forces on a firm and/or changing financial market conditions on assets and liabilities fall under which quadrant of risk? 

East Side Fitness is fitness center, and it is contemplating whether to acquire a yoga studio directly across the street from its gym.  The owners believe that the yoga studio will serve as a complimentary business. In turn East Side will be able to increase the membership fees for current members by offering yoga services, as well as grow the overall membership by offering both gym and yoga services.  Which one of the following quadrants of risk will be most influenced by this decision?

Jean works at Tasty Cake Inc. a large manufacturer of packaged cakes and pastries. One day, Jean came into work quite tired from a long night the evening prior. While working down on the production floor, she was preparing a batch of cake batter for a large order of pastries. In her sleep deprived state, Jean accidently added salt instead of sugar. She did not realize her error until the pastries had finished baking, and she tried one to assure the quality. As a result, the entire batch of over 100 pastries had to be thrown out, and re-made.  This would be an example of which one of the following types of risk?

When a firms identifies Strategic Risks that it faces: it is important to engage in a risk management process to manage them. First a firm must develop its strategic goals. Then the firm must analyze its environment: both internally (the firm’s assets and unique competencies) and externally (trends in the industry, or the macroeconomic environment at large).  A tool that can help a firm analyze its environment for both internal factors and external factors is: 

Wonderful Widgets Inc. is a manufacturing firm in Buffalo, NY that manufacturers widgets. Last week, a major snow storm struck the Buffalo area, causing significant wind and snow accumulation. Wonderful Widgets manufacturing plant was not damaged by the snow storm in any way. However, for three days after the snow storm hit, the local utility provider Buffalo Power & Light was unable to restore electricity to the area of Buffalo where the firm’s manufacturing plant is located. As a result, Wonderful Widgets Inc. could not operate for three days until the electricity in the area was restored; which is used to power all of the firm’s machinery, equipment, and heating for the building.  What type of risk does the above scenario fall under?

Due to the rising price of a barrel of oil based on the Global Crude Oil Index (GCX), Speedway Stores must increase the price of a gallon of gasoline by 10% at all of its gas stations across the country. What category of risk does this represent for Speedway Stores? 

SHORT ESSAY QUESTIONS Please answer 2 of the following 3 short answer questions. You will not get extra credit for answering all 3. To start, please select one short essay question and write your response in the text box below. Please indicate which essay (providing the number is fine) you are answering. One question should be answered in question 41 textbox and one question should be answered in question 42 textbox.  You work for a local health department as a health educator. You and your team have recently been hired by a local retirement community to increase condom use and reduce sexual health risk behaviors among older adults living in the retirement community. You decide to utilize Social Cognitive Theory (SCT) as the theoretical framework that will guide your intervention since the SCT emphasizes the dynamic interaction among people (personal factors), their behavior, and their environments. Design a public health intervention to increase condom use/reduce sexual health risk behaviors within this retirement community. Utilize at least 4 SCT constructs to guide your intervention. Name and define each construct you will use and describe how each construct would apply within your intervention.  You are a health educator hired to work on a public health communication campaign to reduce mental health stigma across the UF campus. You decide to use diffusion of innovations theory for this campaign. Using this theory, how would you create a message that could target students, staff, and faculty at UF? Include a consideration of the 5 adopter categories and 5 key characteristics of innovations within your campaign. What factors may prevent your message from being effective?   The UF Health Science Center wants to promote free flu vaccines across UF campus for the Fall semester, and they’ve hired you to design a communications campaign. With your knowledge of communication theories, how would you create a message that could target UF campus? Describe your target outcome for your message (what change in behavior/cognition are you intending?). Describe who will be your receiver. Describe who will be your sender and who will be the source (sender and source should not be the same). Describe your actual message content and how you will encode your message. Describe the medium/channel you will use to transmit your message. Describe the kinds of noise that could impact your message and how your message will be decoded (how could the noise impact the decoding). Finally, what health behavior theory will guide your campaign content and why? Provide justification for each decision so it is clear to us that you understand each concept. 

Which of these countries was mentioned as an example of rural socialising?  

Which two areas can become unexpected communication problems?