When Festinger and his colleagues studied friendship pattern…

When Festinger and his colleagues studied friendship patterns among married couples in an apartment complex at MIT, they found that people who lived at the foot of the stairs or near mailboxes had more friends on upper floors than did other people who lived on the first floor. This illustrates the power of ________to influence friendship patterns.

Teenagers are often more susceptible to influence attempts f…

Teenagers are often more susceptible to influence attempts from peers than from their parents. This is because peers become more important to teenagers than their parents are. This example represents the influence of Bibb Latané’s (1981) concept of ________ on normative conformity.