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​_______________________ permits companies to tailor offers and content to needs and interests of carefully defined​ segments, which in turn helps develop​ long-lasting customer relationships as well as resulting in immediate responses.

Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of the target customers is called _______________________.

Forms of digital direct marketing include​ ______.

____________________ is marketing messages, promotions, and other content delivered to on-the-go consumers through their mobile devices.

________________________ is defined as identifying and developing new market segments for current company products. 

Occupation, age, and lifestyle are​ _________ factors that influence consumer buyer behavior.

The first part of the buyer’s black box is the buyer’s characteristics. What is the second part?

To avoid being intrusive and​ annoying, most legitimate​ e-mail marketers practice​ ______, which means sending​ e-mail pitches only to customers who “opt in.”

___________________ refers to the huge and complex data sets generated by today’s sophisticated information generation, collection, storage, and analysis technologies.

The following are all negative impacts that marketing has had on individual consumers over time: