Blog

In your neighborhood there is a small men’s store that has a limited selection of clothing, but the selection that is carried is of very high quality and price. Services include free alterations and tailoring, personalized recordkeeping, and free dry cleaning. Inside the store are deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels “special and rich.” In terms of differentiation, what is this retailer trying to communicate by its decorations and service level?

A job-shop specialist ________.

Advertisements for which of the following product categories would merit a continuous advertising timing pattern the most?

Orica Inc. competes in the market for commercial explosives. The company recently changed its business model from just selling explosives to managing an entire blast in a quarry. This customer-solution-based approach to the sale of explosives is an example of ________.

Advertisements for which of the following product categories would be most effective when used with a flighting pattern?

Poga International, a multinational beverage corporation identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?

One of the possible objectives of marketing communications is helping consumers evaluate a brand’s perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?

________ is a company’s ability to perform in one or more ways that competitors cannot or will not match.

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

The ________ rates the various elements of the service bundle and identifies required actions.