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Successful implementation of IMC requires that everyone involved in every aspect of promotion function as a team, presenting a consistent, coordinated effort at every point of customer contact.

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors’ products.

In essence, a department store is a series of limited-line and specialty stores under one roof.

Product managers have profit responsibility for their product group and help the retailer’s category buyer maximize sales for the whole category, not just the particular manufacturer’s product.

Advertising attempts to condition consumers to adopt favorable viewpoints toward a promotional message.

Lifestyle centers seek to offer the intimacy and easy access of neighborhood village retailing with a fashionable cachet.

Installations are major capital investments in the B2B markets and they are often designed specifically for the purchasers.

Nordstrom carefully combines defined product lines and services in an attempt to convince consumers to expend considerable effort shopping at their stores. Nordstrom can be regarded as a specialty retailer.

Beauty consultants at cosmetics counters in department stores often give customers makeovers. In addition to the makeup, the consultants discuss skin care products to improve skin texture so the makeup looks better. This type of interaction is called suggestive selling.

Variety stores offer an extensive range and assortment of low-price merchandise.