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Items can be classified as business products, not because of what they are, but because of how they will be used.

Majority of the online sales is through mobile retail.

A probability sample relies on personal judgement somewhere in the selection process.

The market segmentation that is based on the stages of the family lifecycle is a form of demographic segmentation.

A need is an imbalance between the consumer’s actual and desired states.

According to Maslow’s hierarchy of needs, some people fixate on a need and fail to move beyond it.

Marketers direct some parts of their social media marketing efforts toward trust building in order to facilitate the two-way conversation between the company and the consumer.

​Companies that display TRUSTe logo on their websites need not disclose to consumers how they collect personal data and what they do with that information.

Not-for-profit organizations use social media to connect with the general public, the business community, and each other.

Encryption is the process of encoding data for security purposes.