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A product is a bundle of physical, service, and symbolic attributes designed to satisfy a customer’s wants and needs.

Brand extension is the strategy of developing individual offerings that appeal to different market segments while remaining closely related to the existing product line.

One of the main objectives of the interior décor of a store is to induce shoppers to buy.

Unsought products are marketed to consumers who may not yet recognize any need for them.

The wheel of retailing attempts to explain the patterns of change in retailing.

Marketers opt for family brand names to distinguish dissimilar products.

Product strategies are essentially the same for consumer and business markets.

Database marketing involves the use of information technology to analyze data about customers and their transactions.

Many consumers shop for reasons other than just purchasing needed products.

In an attempt to simplify pricing structures, sellers will quote uniform prices that, in effect, spread the total shipping costs across all the customers.