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Mass consumption and geographically dispersed markets make advertising particularly appropriate for marketing goods and services aimed at large audiences likely to respond to the same promotional messages.

Manufacturers’ brands are also called national brands.

The term “atmospherics” exclusively refers to the interior décor of a store.

Other things being equal, stores with a higher inventory turnover rate can cover their costs and earn a profit while charging a smaller markup.

Fears of product tampering have forced many firms to improve package designs.

Buyers of a particular new car model are being offered zero-percent financing. This is an example of a promotional allowance.

A promotional outlay for a family brand benefits all items in the line.

Companies that follow category management process define the category based on the target market’s needs.

Firms can receive trademark protection only for the brand name and brand mark and not for the product features or packaging elements.

Publicity is the marketing-oriented aspect of public relations.