Don intends to use promotional pricing as an ongoing part of…

Don intends to use promotional pricing as an ongoing part of the marketing strategy for his automotive supply store. Because you are his friend – and have years of experience in retail marketing – you feel obligated to tell Don that he should rethink this plan. What point(s) do you make?

Deena operates a coffee shop located near the university cam…

Deena operates a coffee shop located near the university campus.  Her major competitor is Kaprice’s Coffee on the corner across the street from Deena’s Café.  Recently, Deena decided to raise the price of all the products she sells.  Since they are close competitors with Deena’s Café, Kaprice’s can most likely experience: