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The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a one-hour sports news program. The program rating for Sports Stories in the Boston DMA is _____.

Helios Inc. has a low market share for its Achilles range of running shoes in the South Atlantic region. Which of the following indices reflects the information provided in the scenario?

Shows such as Judge Judy, Entertainment Tonight, Jerry Springer, and Live with Kelly & Ryan are produced specifically for the syndication market. This is referred to as:

Morning, daytime, prime time and late fringe are all examples of:

Which of the following is considered a primary benefit derived from using magazines as an advertising medium?

There are approximately 900,000 television households in the San Diego County market. During a Sunday afternoon in October, 50 percent of the households had their television sets turned on and 200,000 were watching a football game. The approximate share of audience for the game would be:

A magazine ad for pet health insurance contains both a toll-free number and a website URL in order to enable readers to obtain further information. This ad is an example of combining direct marketing with:

An ad for a van shows how easily a small boy and his grandfather can get in and out of the vehicle. It also emphasizes the positioning of handles at appropriate places that make transit easier for older people. Which ad execution technique is being used in this ad?

A company’s goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of:

To determine the potential for sales of coffee, as opposed to a specific brand, in a particular market area, a company should use: