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The challenge for marketers in building a strong brand is ________.

A computer manufacturing company allows customers to place orders online, which they can later pick up from a convenient retail location. Which of the following terms best represents this practice?

________ advertising aims to stimulate repeat purchase of products and services.

For a high school student, Tim is highly concerned about environmental issues. He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood. He wants to become a full time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause. This group of environmental activists can be categorized under which of the following reference groups?

A(n) ________ group is one whose values or behavior an individual rejects.

________ are defined as companies that satisfy the same customer need.

In ________ retailing, salespeople are ready to assist in every phase of the “locate-compare-select” process.

Which of the following is NOT one of the advantages of direct mail?

Which of the following can induce a firm to expand into the international arena?

Which of the following marketing strategies requires either identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand?