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A retailer’s merchandising strategy guides decisions regarding the items it will offer.

If merchandise selection changes frequently to follow fashion trends, advertising is typically used to promote current styles effectively.

Markup can be expressed as a percentage of the total cost of the product or the selling price.

Everyday low pricing strategies are an attempt to remove pricing as a significant part of the marketing mix.

While implementing the strategy of category management, a category manager oversees an entire product line and is responsible for the profitability of the product group.

Noise can also result from distractions within an advertising message itself.

Markups are determined partly on the basis of marketers’ judgments of the amounts that consumers will pay for a product.

Customer relationship management systems are more beneficial to retailers than to B2B firms.

As consumers devote little effort to convenience product purchase decisions, marketers must strive to make these exchanges as simple as possible.

A price of $ 9.97 is less likely to appeal to customers than $ 9.95 or $ 9.99.