The choice of which segment(s) to focus on for acquiring cus…

The choice of which segment(s) to focus on for acquiring customers has a profound and long-lasting effect on growth and success. Which segment, A or B, can you most easily make the financial case for pursuing, if segment A and segment B can be described simplistically as given below?  Use this information to make the case for your chosen segment.Average number of hours of sales efforts per acquired customer for segments A and B are 10 and 40, respectively, where the hourly cost of such efforts is $300. The initial purchase yields contribution profits of $1000 and $4000, respectively, for segments A and B, followed by recurring, monthly contribution profits of $300 and $600 thereafter. Segment A’s monthly churn rate is .04, compared to B’s .025. For simplicity assume the cost of capital is zero. 

This exam must use Chrome with the Honorlock extension (whic…

This exam must use Chrome with the Honorlock extension (which you already downloaded to do the “pretend exam” earlier). Important! While taking the exam you can access all content in the course by clicking this link to the course: https://learn.rochester.edu/ultra/courses/_102974_1/outline?Kq3cZcYS15=ddc0da96acba4b8f97ee5ed44130024c&VxJw3wfC56=1741276921&3cCnGYSz89=fBjylXfAUX8Jy%2BTAsoCw78DgRAYAvVQLS6fnL9NSA5A%3D.    You can also access the course content by clicking “ALLOWED URLS” in the Honorlock sidebar, shown below in the red box.  If you don’t see the Honorlock sidebar, you can launch it by clicking the “Assessment Details” shown in the red box in the bottom toolbar. You can also access a basic calculator in the bottom toolbar, if needed. Screenshot 2025-03-05 at 5.19.21 PM.png

Short Essay:  Choose two of the following four short essays…

Short Essay:  Choose two of the following four short essays to complete. You MUST base your answers in class material. Each response should be about 5-7 sentences. Make sure to put the number of the essay at the start of your essay so I know which one you are answering. Write all your answers in this box. You must answer all four questions in the same box. DO NOT submit before you are finished. How do differences in stakes impact the four strategic public participation planning questions (recruitment, interaction, preparation, and “impact”)? You can answer this question providing a comparison between a high stakes example and a low stakes example.  Make sure to define and address each of the four questions. Compare/Contrast the liberal versus republican model of citizenship as discussed in class. Describe one tension between those two models that continues today. Free to Ride illustrates multiple types of public participation. Describe one method of conventional participation, one method of thin participation, and one method of thicker participation that occurred during the documentary. In a couple of sentences, explain how these three methods worked together (or against each other) to produce the resulting government decision. Describe the IAP2 Spectrum. Describe Arnstein’s Ladder of Participation. Provide three important differences between the two that we covered in class.