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All other things being equal, when a communication is more ________, people are more likely to pay attention to it and process it through the central route.

In order for Burger (2009) to conduct a study replicating Milgram’s work on obedience, he had to modify Milgram’s procedures. Which of the following is one of the modifications he made?

Festinger, Schachter, and Back (1950) traced friendship formations among couples in an apartment complex at MIT. They found that residents were most likely to be friends with people

Researchers used computer graphics to generate composite faces that reflected the exact mathematical average of the facial features of a large number of individual photographs. They then asked participants to rate the attractiveness of the composite photograph and the individual photographs that were combined to make up the composite. These researchers found that

The basic tenet of ________ is that when we feel empathy for another person’s plight, we will help that person regardless of what we may stand to gain.

Pluralistic ignorance results when ________ backfires.

________ refers to our tendency to view members of ________ as more similar to one another than they really are.

When our behaviors are inconsistent with our values or beliefs, we are NOT likely to experience cognitive dissonance if

Recall that even when participants in an experiment conducted by Jones and Harris (1967) were told that people were assigned to write an essay sympathetic to Cuban dictator Fidel Castro, they still were willing to assume that the essay reflected the writer’s true “pro-Castro” attitudes. These findings illustrate

________ conformity is to the desire to be right as ________ conformity is to the desire to be liked.